Privacy Policy

Last update: 16.12.2025.

MAX RIDE Rent a Car (hereinafter: "MAX RIDE", "we", "our company") respects the privacy of its users and is committed to protecting personal data in accordance with the applicable regulations of the Republic of Serbia and the European Union, including Personal Data Protection Act i General Data Protection Regulation (GDPR).

This Privacy Policy explains what data we collect, how we use, store and protect it, and what rights you have in relation to your personal data.


1. Who is the data controller?

MAX RIDE Rent a Car
Address: Bulevar Mihajla Pupina 115, 11070 Belgrade, Serbia
Phone: +381 64 59 22 999
Email: [email protected]
Website: https://maxriderentacar.com

MAX RIDE is the controller of your personal data in terms of applicable regulations.


2. What data do we collect?

We may collect the following types of personal data:

a) Data that you provide us directly

  • First and last name

  • Phone number (including WhatsApp / Viber)

  • Email address

  • Vehicle collection and return dates

  • Pick-up / drop-off location (airport, hotel, address)

  • Messages and inquiries you send us via forms, email or messaging applications

b) Data required for the realization of the lease

  • Data from personal documents (identity card or passport - only when necessary)

  • Driver's license information

  • Information related to the reservation and rental agreement

c) Technical and analytical data

  • IP address

  • Device and browser type

  • Website visit data (via cookies and analytics)


3. For what purposes do we use your data?

We use your personal data exclusively for legitimate and clearly defined purposes, including:

  • processing inquiries and requests for vehicle rental

  • organization and implementation of the reservation

  • communication with you before, during and after the rental

  • delivery of the vehicle to the agreed location

  • improving the quality of service and user experience

  • fulfilling legal and contractual obligations

  • protection against abuse and fraud


4. Legal basis of data processing

The processing of your data is based on one or more of the following grounds:

  • your consent

  • execution of the contract or undertaking of actions before the conclusion of the contract

  • compliance with legal obligations

  • legitimate interest of the company (e.g. security, prevention of abuses)


5. Do we share data with third parties?

Your data they are not sold, rented or transferred to third parties for marketing purposes.

Data may be shared only when necessary, and with:

  • competent state authorities (when prescribed by law)

  • accounting and legal advisors

  • IT and hosting providers (with confidentiality agreements)

All third parties are obliged to act in accordance with the applicable regulations on data protection.


6. How long do we store data?

We store personal data. only as long as necessary to achieve the purpose for which they were collected, i.e. in accordance with legal obligations.

After the expiration of that period, the data is deleted or anonymized.


7. Data security

We take appropriate technical and organizational measures to protect your data from:

  • unauthorized access

  • loss

  • abuses

  • unauthorized disclosure

Only authorized persons have access to the data.


8. Your rights

In accordance with applicable regulations, you have the right to:

  • request access to your personal data

  • you request the correction of incorrect or incomplete data

  • request deletion of data (when applicable)

  • restrict or object to processing

  • withdraw consent (without affecting the legality of previous processing)

  • submit a complaint to the competent authority

To exercise your rights, you can contact us via email:
📧 [email protected]


9. Cookies

Our site uses cookies to:

  • proper functioning of the site

  • analysis of the visit and improvement of the user experience

You can set or disable cookies at any time through the settings of your internet browser.


10. Changes to the Privacy Policy

We reserve the right to update this Privacy Policy from time to time.
Any changes will be posted on this page with the updated date.

We recommend that you check this page periodically.


11. Contact

If you have any questions about this Privacy Policy or how we process your data, please feel free to contact us:

📞 +381 64 59 22 999
📧 [email protected]

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